SEO is an art and to master it you need to have a deeper knowledge of search engine ranking strategies. We have helped hundreds of clients in ranking their blogs and business websites. At xPress Web Solutions we offer multiple services like content writing, content marketing, Google Adwords, Facebook Ads, Instagram Ads, Video marketing, and Graphic designing.

SEO is one of our expertise. We have been ranking clients’ websites, our own blogs, and portals with our powerful SEO techniques for a long time now. Recently we have ranked a lot of keywords for our education platform beating Brainly and other educational platforms with our powerful OnPage SEO strategies in a very less time period.

Search Engine Optimization means optimizing your website and content in such a way that search engines like Google rank them on top positions in the SERPs. Ranking depends on a lot of factors. It is said that there are around 200 factors on which a webpage’s ranking depends.

Talking about SEO, you can optimize and rank your site by using OnPage and Offpage SEO techniques. Well, both have their importance but I believed that OnPage is more important than OffPage SEO. If your OnPage SEO lacks the right SEO practices then you can’t think of ranking your keywords.

In this article, I am going to explain how we ranked our educational platform Careeradvice4u with just OnPage SEO techniques. Let me tell you that we did not create even a single backlink on this platform.

Most of the traffic coming to this website is organic and in fact, we stopped putting content on this platform for a very long time but still, we were getting good steady organic traffic.

Powerful OnPage SEO Techniques That We Used

Before we move on to the strategies part let us examine the current stats of Careeradvice4u.

Please note: We started posting content on this educational platform again from the mid of May month. We had stopped posting content on this website due to a shortage of time but still we managed to receive a continuous flow of organic traffic.

Keyword Research and SERP Analysis

SERP stands for Search Engine Results Page. SERP gives an idea of the web pages that are ranking for a particular search term. It is crucial to understand the SERPs and see if it’s possible for you to rank on the given KW or not.

There are many popular tools like Ahrefs, SemRush, and KWfinder that help you analyze the SERPs for a particular term. Using these tools one can find out the number of backlinks created on the top ranking sites, the DA, PA, age of the domain, etc.

You should choose a keyword that doesn’t have very high competition. You can search low or medium-difficulty KWs. And if the KWs are long-tail it can do wonders for you.

Make sure that the KWs have good search volume else it will be useless to put in efforts. You can use KWfinder for in-depth Keyword research. It also shows related KWs that you can use in the body of your content.

You can check the search volume, keyword difficulty, and other metrics using KWfinder. If you are lucky, you will find some good KWs with low difficulty and high search volume.

 

High-Quality Content

 

Content is King, you must have heard this famous saying and this is true even in 2021. Good quality content will always bring good things to your blog or website. A poorly written content with grammar errors or plagiarism deteriorates your overall website worth in the eyes of Google.

Google hates irrelevant or poorly written content. You should have solid content that keeps the readers glued to the screen. For that, you should have a vast knowledge of the topic you have chosen.

You can check out various sources, note down important points and make a list of subheadings before you start writing your content.

For Careeradvice4u we did research on our competitor’s content and found out topics that we could rank. We did a study of the SERPS. We studied the content of websites already ranking on that particular keyword. We analyzed the length of the web pages already ranking and framed better content than theirs with proper headings and subheadings.

Permalinks Optimization

Permalinks play a very important role in ranking. Shorter permalinks are loved by Google. Backlinko.com’s Brian Dean also focuses on making shorter permalinks. We followed the same pattern and made shorter URLs.

Usage of Focus Keyword in H2, H3 Headings

Headings separate different parts of the content. We made sure that we use our focus keywords in H2, H3, and H4 wherever possible.

Note: Your headings should be catchy, never degrade your headline’s quality in order to stuff your keywords. Use focus KWs in headings only if it makes sense.

Meta optimization

Meta is the short description of your content that you see just below the URLs of search result webpages. Meta gives an idea about the content and it also decides whether your user will click on your search result or not. The stronger the meta the more will be the chances of the search user clicking on your link.

Try to use your focus keyword in the meta description.

Usage of Related keywords

When you search for the stats of your focus keyword, SEO tools will suggest some more keywords that are closely related to your focus KW. It’s better to scrutinize the overall metrics of these related keywords.

When you are sure that these KWs can be used in your content, spread the related keywords in your content without keyword stuffing.

For Careeradvice4u we use multiple related keywords so that our chances of ranking in Google increase.

Expert tip: The more related KWs you use more will be the chances of ranking.

Good internal Linking

Internal linking will help you to improve the page authority. If you have a page with good authority you can interlink the page with other pages having related content. It will also increase the user’s time on your website.

 

So, these were the strategies that we followed to improve the ranking of our educational platform Careeradvice4u. We will share more such SEO case studies. This was Deepak Kumar here. Stay connected with xPress Web solutions and if you wish to take your brand to the next level you can reach out to us through the contact form shared below.