Video Marketing is the need of the hour. Text content has its own importance but in the past 2-3 years, a tremendous increase has been noticed in the video content consumers as compared to text content. Do not believe us? Just open your Facebook feed and you will notice the change in the content type. For most of the users, the Facebook feed will show more video content than written content. Yeah? Check yourself!

Benefits of Video Marketing 2020

Infographic info source: Wordstream.com

1. Higher Engagement Rate

The first and foremost reason that we should start using video content along with text content is that videos gain more user engagement as compared to text content. Videos grab the attention of a user quickly. This is the reason that when you scroll your Facebook or Instagram feed you stop by videos having the next-level content.

Big brands are using video marketing and showcase their products or services in a unique manner. Brands use different kind of videos for the same product. They test the audience and then focuses mainly on videos that bring more user interaction.

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2. Increases Conversion Rate

This is one of the best benefits of Video marketing because at the end of the day what we all want is CONVERSION, CONVERSION, AND CONVERSION!

Video marketing helps businesses and startups to boost their conversion rates. Video content keeps the user engaged and gives a detailed overview of the product or services. You can use different modes of video marketing to engage your customers. You can create customer testimonials to gain the trust of your potential customers.

You can convey a good message to the society so that more people can relate to the video. You must have seen that a lot of big brands use emotional or patriotic feelings as a factor in their video advertisements. This helps them to strike their emotional quotient and they can easily relate to the products.

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3.  Users Prefer Video over Written Content

Most of the users now prefer video content over written content as it saves time. Users can learn more in less time. The effect of the video stays for more time as compared to the written content. Video is more interactive. Just ask yourself whenever you wish to learn something what do you prefer? Written or video content? Video right?

Students love to learn from interactive videos. Let us take the example of BYJUs. They have grown in the Indian education sector exponentially, all thanks to THE POWER OF VIDEO. 

4. Search Engines Love Videos

Search Engine too loves video and guess what, the combination of video and text content is the killer one!

Search Engines loves blog posts that have related video content in it.  Search engines will always rank such content on top of the SERPs. So, if you have been missing this crucial thing then you must start creating videos along with text content for your articles. Adding videos in the article gives you an edge over the other content on the internet.

A recent report said that you increase your chances of ranking on the first page of Google by 52 times if you embed a video in your content.

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5. Video Content Leads to More Social Shares

If your videos get viral or have some really solid content then they might bring a massive amount of shares. More shares mean more views that mean an increased chance of conversions. Create video content on regular basis. It can be any type of content. You can create informational content around your product or services.

I believe that the most crucial factor in the success of every business is educating your users as to how your products or services can make their life better!! 

So, these were some of the benefits of Video Marketing. I don’t think that you need more reasons to start creating videos! So, without wasting much time get set go for your FIRST EVER VIDEO!  Good luck! If you have any queries, feel free to ask me through the comments section below.