Social Media Marketing

What comes to your mind, when we say the word ‘Social Media’. Facebook, Whatsapp, Chatting? But it is more than just chatting and interacting. Social Media is something that has completely transformed the way we communicate and interact with our friends, relatives and family members. Social media is quite popular nowadays.

We all have our virtual social life on various social media platforms like Facebook, Whatsapp, Twitter etc. Businesses are using social media to reach a larger section of society because they know that people of all age groups are present here. Social media is not restricted to teenagers nowadays. Adults and children are actively attracted to social media platforms which are growing in an exponential manner.

Image source: Wikipedia

This image shows the growth of Internet users ( per 100 inhabitants) with time

Businesses also don’t want to stay behind. They also want to take advantage of this platform. The best thing about doing business online is that you can easily target the potential customer. The Internet is full of testimonials of businesses that have managed exponential growths in their sales and profits. E-commerce giants like Amazon and Flipkart are already earning a huge amount of money from online shopping.

Top 5 Social Media Platforms That You  Must Target

Facebook

Pic source: DreamGrow

Facebook is one of the most used social media platforms nowadays. Almost everyone is present on Facebook. India is a country which has a very large number of active users on Facebook which is a good news for Facebook as well as for businesses which are moving online. Facebook gives you the opportunity to target a large base of users which can be turned into your potential clients or customers by using some good strategies and business skills. Facebook gives you the optin to run ad campaigns.

You can add a Facebook post on your business page. This page can include your product or service you provide. Then you can boost this page to get more traffic and engagements on this. This way you can target a potential base of customers. It also gives you the option to target users on the basis of age, demographics, their preferences etc.

Facebook Ads is a nice way to increase your brand awareness or sales. When you run an ad on Facebook you can choose what goals do you want ot set for the ad. You can choose sales by adding the link to your sales page or just increase brand awareness by showing your post/page to the people who might be interested in your service. Earlier you could start a Facebook ad with a minimum amount of 40 INR in India but now it has changed. Now you can run an ad with a minimum amount of 80 INR in India. You can set your own custom budget. We advise you to experiment between different ad sets.

Don’t Know How to Run Facebook Ads for Your Brand? We will do it for you….

Also Check:  Best SEO Strategies to Rank on First Page of Google

Twitter

Earlier twitter was mostly used by celebrities only in India but nowadays it has become a very common platform to have a discussion on a particular topic. Though, people also use it for trolling someone. But it is not only about trolling someone. It is much more than that. You can use it to expand your business and share your products and services with the world. No?

Twitter has a lot of users and if you work with a good strategy then you can get more eyes to your business. With smart tricks and strategies, you can convert engagements into sales and profits. The more active your brand page will be, the more will be the engagement. In today’s time, all the top brands run their active Twitter handles to cater to their customers and target audience.

Flipboard

Flipboard  in my opinion is one such platform that you all must target if you want to target a bigger audience. Fliboard has a very large number of users on it from around the world. Not just India, if you market your business on Flipboard you can take your business on an international level. You can make a social media magazine  for your business. Flipboard also shows you the latest trends in business and you can also add business in your reading section. This way you can stay aware of the business news and updates from all around the world.

Quora

Quora is basically run by Quora Inc. which is an American company. Quora has become quite popular among content creators and content consumers. It is basically a question and answer platform. Quora usage has increased rapidly. In Sep 2018, Quora reported that it was getting 300 million unique visitors per month. This fact itself speaks about the popularity of the platform. You can make a profile with the name of your brand or your personal profile if you run a brand. You can answer queries related to your business/service.

You can suggest your services to them but keep it natural. Don’t spam your answers with your product/service links ( don’t overdo them). You can create your own space on Quora and can share questions and answers. Quora now gives you the option to share your links with your followers or spaces you have followed.

Quora has upvote and comment buttons to praise the answer. If a reader likes your answer then he/she can upvote it or can comment on it. The more upvotes you have more will be the reach of your answers. Try to be more active on the platform. Keep answering questions that are related to your brand or topics on which you have expertise.

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Linkedin

Last but not the least, LinkedIn. It is basically one of the best platforms for professionals and businesses. Linkedin lets you connect with like-minded people from your industry or areas of interest. If you are a brand then creating your LinkedIn identity will be fruitful for you. With Linkedin, you open up collaboration opportunities for your brands.

Suppose you are into hosting provider services. You can create a Linkedin profile and can interact with bloggers, freelancers, business professionals, etc. You can update your profile with regular posts and updates. Make use of interactive banners to engage your audience. You can use your creativity to showcase the features of your product or service.

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Benefits of Social Media Marketing for Your Business

1. Cater Larger Audience

With Social media marketing strategies you can target a bigger audience. By using the correct methods you can easily get more eyes to your business and more eyes means more chances of conversion

2. Increased Brand Awareness

It is one of the most cost-effective methods to increase your brand awareness. Correct social media strategies will help you bring more visibility for your brand. When your company or brand is new you need to make sure that it gets maximum exposure. No exposure and visibility means no sales and profit.

3. Increase in Search Engine rankings

Sharing your brand content on social media on regular basis will  definitely help you  in improving your search engine rankings. It will not directly increase the organic traffic but yes, if you share your content on all the top social media platforms and forums like Quora, Nairaland forum it will definitely help in bringing traffic and rankings for your keywords.

4. Higher Conversion Rate

Social Media marketing will lead to more chances of conversion. The blog  posts, images and videos you share on social media will bring more traffic on your website which means more chances of converting the traffic into sales. Social media also increases the brand trust and loyalty. You can easily interact with your customers or clients.

So, these were some of the benefits of Social Media Marketing. Now we will tell you why to choose xPress Web Solutions for your social media marketing of your brand or business.

Why Choose xPress Web Solutions ?

We have the best team for Social Media Marketing projects. The team is dedicated to take your business to the next level. We have already worked for various businesses and have helped them in increasing their sales and profits. We have the best offers and lowest price packages for Social Media Marketing. To know the package details you can mail us or meet us personally. You can also use the button below to discuss your project with us.